WE TRAVELLED TO SOHO HOUSE NY TO PREMIERE TWO FILM SHORTS WITH MODEL CITIZENS CHRISTY TURLINGTON BURNS AND ROGER ROSS WILLIAMS.
As part of a commitment to support creative and philanthropic initiatives around the world, we recently hosted an intimate, private screening to premier two film shorts directed by filmmaker and advocate Christy Turlington Burns and Academy Award winning director Roger Ross Williams.
The films are continuations of a philanthropic film series launched last year called “Just Like You” which profiles a series of individuals who inspire the brand, and bring attention to the meaningful work they do and the causes they are fighting for. Both Christy and Desmond Tutu (who is the subject of Roger’s film short) were part of this series, but had another story to tell after the project was completed. This gave rise to the two film shorts being showcased: “Every Mile, Every Mother” directed by Christy Turlington Burns and “Tutu: The Essence of Being Human “directed by Roger Ross Williams. A live screening of these two film shorts at Soho House New York was followed by a Q and A discussion moderated by Style.com to explore the content within, and motivation behind, their films.
“Every Mile, Every Mother “directed by Christy Turlington Burns places a spotlight on the realities of the need for improved maternal healthcare around the world. The film charts Christy and her Every Mother Counts team running the Hood To Coast relay race in Oregon – a 198 mile course that is completed in 24 hours and described as “the mother of all relays” – in order to raise awareness for Every Mother Counts, the non-profit founded by Turlington Burns that is dedicated to making pregnancy and childbirth safe for all mothers. The race is juxtaposed with scenes from Haiti where Every Mother Counts is supporting the training of student midwives in the Central Plateau. This film short is just one more way for EMC to fulfill their mission statement to “inform, engage, and mobilize new audiences to take actions and raise funds that support maternal health programs around the world”.
“Tutu: The Essence of Being Human” directed by Roger Ross Williams centers on Desmond Tutu and his family as they celebrate his wife Leah’s 80th birthday. The celebrations are interspersed with interviews with Desmond, Leah and their children as they discuss Desmond’s role in abolishing apartheid in South Africa. It becomes clear that the support Desmond received on a personal level from his family was hugely important to him making a historical change on a global scale. Desmond’s joie de vivre permeates throughout the film, and Roger Ross Williams showcases a wonderful example of what the essence of being human should be.
Following the debut screening in New York, Citizens of Humanity, Christy Turlington Burns and Roger Ross Williams will be taking these two film shorts across the world to host further international screenings later in 2014.